Tech startups underestimate the complexities in healthcare. Health systems overestimate their ability to innovate. Both end up rushing into solutions that don’t work—wasting time and resources in the process.

Focus first on the problem, not the solution. Understand it fully. For startups, don’t fall in love with your own product. For health systems, don’t be enamored by the idea of innovation. What problem are you solving for?

I can help you answer this question with confident clarity. From there, I will help you navigate the healthcare ecosystem to capitalize on opportunities.

Contact me at to facilitate sessions on ideation, strategic planning, and brand development or to serve in an advisory capacity.